The golden triangle applies in printed and contactless menus while for the mobile online menus, restaurateurs should place their “star” items (highest profit contribution) at the beginning because users will easily get bored of scrolling down to see all the items.
Don’t forget to identify items with low profit margin as well from your POS reports because you need to find ways to increase their profitability through add-ons maybe.
It’s important to mention all the add-ons suggestions in the menu so the customer sees it.
Customer buying history
Tracking your customers’ purchasing history and identifying their preferences through your POS reports and information help you create upselling and cross-selling items that they would like in addition to enhancing your relation with them.
If a specific customer’s purchasing history shows that he likes cheese, it’s easier and less hectic to suggest added cheese on their salads, burgers, or fries.
If your business reports show a preference for a certain wine, suggest it to go with their main course.
Monitoring your customers’ preferences and choices increases the chances of upselling and soon enough customers start to enjoy your added suggestions and enhancements and wait for them.
Easier email or text messages integration
With a smart POS integrated with CRM, bonding with customers and creating a connection with them even after they leave your business is very easy.
Use the customers’ information to send them emails or text messages with items they like or enjoy that are maybe discounted or new.
Track their orders in your POS to identify their preferences so you know which upcoming offers to send them so you easily drag them into your place and have them spend more and more.
Your reports show that your customers always request a specific add-on with their burgers, remind them of other add-ons on their next purchase.
Create newsletters featuring different toppings in an appealing way so they visualize their orders and order them even if they were more expensive.
Integrated loyalty programs
Again with your POS and CRM you can create integrated loyalty programs and rewards programs for your customers.
With these programs you offer them special discounts on special events.
You can identify their mostly bought items to offer a special bundle with them for these clients.
Once they use the offer whether for a delivery or a dine in, it’s your chance to upsell them.
Make sure the items you want to upsell are visualized attractively.
Visuals appeal customers’ emotions making them stop, look and want to taste, Amy Dennis writes in her blog “Is professional food photography important for restaurant branding?”
Upselling was never an easy game to play. Corona virus has drastically risen the need for upselling. Choosing a smart POS that integrates different features saves you lots of time and effort. Imagine tracking manually your customers’ preferences?
Sounds crazy, right?
Well, it is but the good news is that you won’t need to do it manually with the availability of smart POS software like the one BIM POS offers.