The welcome email explains to subscribers how often they will receive an email from you and creates connection between your business and your subscribers.
It doesn’t really matter how often you send the newsletters as much as the consistency of your newsletters.
Depending on your menu items, promotions, events and holidays you can manage to send your newsletters monthly or bi-weekly to set realistic expectations.
What matters here is that you can manage to have interesting content that maintains its quality over time.
Send mobile friendly emails
75% of people check their email from their phones so make sure you send emails in responsive templates for mobile devices that makes it easier for subscribers to read your newsletters.
Spread the news
Use your social media to promote your newsletters.
Decide on the platform that best suits your audience and subscribers and promote it there. Encourage them through offering specials upon subscription.
Include it in your email signature as well.
“Subscribe to our newsletter here.”
Creating newsletters is an effective marketing tool that creates and maintains a strong relationship with your audience. Benefit from it to increase engagement and to spread awareness of your restaurant.