Zomato success goes back to:
The menu updating feature of Zomato allows you to make changes in the app real time. This means that whenever a change is made through the Zomato back-end app, the same is instantly reflected in the app menu. This ensures no mix-ups in the order and provides a quick and smooth ordering experience for the customers.
The user-friendly User Interface (UI) of Zomato Ordering App provides an easy access for users. Customers can select their preferred order type; if it’s a takeaway or a delivery order. Interestingly, customers can save and manage multiple addresses, history orders, and favorite orders.
POS progress plan at Zomato is being studied to ensure that all orders received from the mobile ordering app get directly pushed to the POS terminal of the selected outlet. This plan is in a straight line linked to solve the biggest challenge restaurants have been dealing with, that is re-punching each and every order detail after they are being received through the app.
BIM POS firmly believes that POS integration is a big concern Bechara. Yet, don’t you see it very challenging to build a POS software on your own whereas big players in the field have developed thousands of features that took them very long time that you can easily integrate instead?
If there’s anything we love here at Zomato, it’s a good challenge! We are constantly revamping our platform to fit the industry’s changes and needs.
Now, if we want to relate to Facebook; users can find the new option “Order Food” in the Explore menu, where you can then browse area restaurants and click “Start Order” when you know what you want; how does Zomato app work?
Users can find what they’re looking for in different ways on Zomato. If they’re deciding on what their next meal is, there’s a big “Order Food Online” button on the home page of both application and website. They are then redirected to a list of all restaurants delivering to their area.
Facebook has been developing a deeper relationship with food ordering businesses for some time. Do you see any partnership potential with Facebook?
Nothing has been mentioned – No. Well, depends on Facebook insights for this app and what opportunities this feature might bring as it is partnering with several industry players on this effort, including EatStreet, Delivery.com. I believe they are aware extra partnerships will be needed before this arrives outside the US.
Give us one basic similarity and one difference between Facebook app and Zomato?
The main similarity is something all applications have in common: a platform for users to explore, interact and share opinions and views.The main difference is that Zomato is an application only dedicated to the F&B industry.
That being said; my question is do you see Facebook Food Delivery app as competing with Zomato?
I basically do not see Facebook food delivery app as competing with Zomato. I believe, locally, restaurant owners in Lebanon seem to be delighted with Zomato.
“Zomato is also embracing the social aspect of food, where every week the team organizes foodie meetups so they connect their most active users over a meal during which they discover a new restaurant, which Facebook app cannot offer; this and other features discussed earlier make the Zomato experience different,” Bechara adds.
Onlivery: Challenges and Local Competition
Onlivery is another leading online food deliver platform with more than 600 restaurants connecting hungry diners all across the nation. Adhering to international standards in food delivery, Onlivery is the only company that has an app with delivery workforce. So in case a restaurant does not avail in delivery drivers, Onlivery offers order pickup and delivery direct to the customer. Onlivery founder Daniel Kofdrali has a say on some major challenges in the online food app business.