If you’re a fine dining restaurant, don’t forget to add a kids’ menu for the little ones or offer smaller portions platters for spaghetti, breaded or grilled chicken.
If offering a fixed price menu is not an option then it’s the time to offer a new item on the menu specially for mother’s day.
Make sure to test reactions on this new item ahead of time on social media.
Ask your followers for their feedback on launching this new item or give them a choice between 2 items.
The one that gets more votes win the way to your menu.
Offer a gift
The best gift you can offer to mothers that gets you more revenues is a gift card for a next visit.
Offer them 20% discount on their next visit or $10 off their next bill with 3 months’ time limit.
If they liked you enough, you will see them soon enough.
Treat mothers with a pink flower on each table.
Team up with a spa to give mothers a discount on massage, facials or body treatments.
Offer them a free dessert leaving a note saying “for all the days that you had to give up your food, happy mother’s day”
Create a corner for kids
Mother’s day cannot be celebrated without the presence of children so make sure to clear space for them where they can eat and do mother’s day crafts and cards to offer their mothers at the end.
When taking reservations, let the staff ask about children’s age so you can give them appropriate crafting supplies.
Keep it simple as offering a template of a card and drawing pencils where they can draw and write words to their mothers coming from the heart.
Don’t forget to add your name on the cards.
What’s better than a hand crafted card from the mothers’ precious ones?
Throw an exceptional brunch
Get the ladies gathered in a delicious brunch and offer them entertainment.
Stand-up comedy, plan for games among mothers or mothers versus children.
Ask questions about meals preparation for mothers and their children or about cooking tips and secrets.
Let them compete in putting up a sandwich, whoever finishes first or put up the right things in the sandwich wins.
The gift might be a gift card for the next visit, free dessert, free meal or a small gift to take home.
At the entrance offer mothers a free drink.
Turn the music up
Invite a band to entertain your crowd and plan a karaoke. Make sure that the band includes songs about mother’s day but offer a variety of cheerful songs as well.
Let mothers and children sing along their favourite songs or children sing to their mothers.
Let the mothers roll
Hold a cooking class where mothers teach their children their favourite dishes secrets with your chef.
Make sure the ambiance is cheerful with some music.
Let the guests enjoy a delicious meal at the end of the class and offer mothers a free meal or free dessert with a signature drink.
Give mothers a small gift to take home. A candle, small jewelry box, a glass of champagne.
Your name should be crafted on the gifts.
What about bakeries and coffee shops
You can still make the most out of mother’s day.
Follow the lead of Tim Horton’s Canada that launched a special doughnuts bouquet for mother’s day week.