Improve customer experience and strengthen customer loyalty
Whether it’s a welcome email or a secret ingredient for a popular recipe or tips on how to benefit the maximum of their points, automated emails boost customer experience and increase their satisfaction.
Keeping a bond with your customers and sending them customized emails on their birthday enhance their loyalty especially when you encourage them to sign up for reward programs and include a small free coupon as they first sign up.
Generate more revenues
Reminding subscribers of your restaurant keeps you on their mind whenever they’re looking for a restaurant which increases their chance to visit you.
Sending automated emails to redeem the points, get a free dessert, or enjoy a 15% discount, for instance, enables you to grasp more sales opportunities that might be forgotten without the emails.
A study shows that email marketing has an average return on investment (ROI) of 122% and an average click-through rate of 3.71%, proving that email marketing is a powerful tool that increases your sales.
Establish your restaurant branding
Automated emails offer you the chance to introduce yourself to your prospects and targeted audience. They help you communicate your culture, mission, and values to your audience so they can find common values with your business in a way that brings them closer to your restaurant.
Segmenting your audience is a critical part of choosing your audience so you can create a bigger chance of targeting people who are interested in your offerings and concept.
Eliminate manual processes
You can send emails to thousands of people with automated email campaigns without any effort of setting up information manually.
It’s a more effective and efficient way to handle email marketing since you’re eliminating the human intervention that might result in more human errors.
With set-up templates and content for different feeds, it becomes easier to customize emails to the needs of each customer to improve their engagement.
Important tips to remember when starting email campaigns
Leave a first positive impression
After finding the marketing tool that is tailored to your marketing needs and segmenting your audience, make sure your first email leaves a positive impression with a professional email design that encourages prospects to read the email and subscribe or act upon your call-to-action instructions.
Don’t complicate the subscription process
You aim to increase your mailing list to increase the chances of people visiting your restaurant, so asking for too much information or making it hard to find your subscription info or link will lessen your opportunities of growing your list and reaching more people.
Test your emails
You don’t want your emails to end up in the junk folder!
Test your emails before sending them to increase your open rates and keep customers engaged. Businesses that test their emails receive a 28% higher ROI.
Email marketing campaigns are a very cost-effective way of increasing your brand awareness and growing your market if used effectively.