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QR code menus

Why do restaurants need to implement a QR code menu?

2023/09/21
By Nadine Hashem

Who would’ve thought that one day, paper menus would be ditched and replaced by a QR code that is accessible without any app?

 

Staying up-to-date with the latest trends and technologies is vital for all businesses including restaurants. Including all the changes that impacted restaurants, QR code menus were a significant innovation that changed the way people dine and even the way restaurants define customer service.

The QR code menu has rapidly gained popularity after the pandemic just as the contactless dining concept invaded the hospitality sector.

 

 This digital menu option has proven to be a game-changer for both restaurant owners and customers alike.

Although some customers still prefer to use paper menus and browse different items in the traditional way but 58% of customers polled by the National Restaurant Association in 2022 research have claimed that they are more likely to use their phones for menu viewing.

 

 

What are the compelling reasons for which restaurants should consider adopting a QR code menu?

 

 

Hygiene, cleanliness & safety

 

Traditional paper menus can easily become germ magnets, requiring frequent cleaning and replacement. The COVID-19 pandemic dramatically altered our perceptions of hygiene and safety. Restaurant owners swiftly realized the importance of minimizing contact between staff and guests.

 

QR code menus eliminate the need for physical menus that may pass through multiple hands, reducing the risk of disease transmission. With a simple scan using their smartphones, your customers can access the menu without any physical contact. Not only does this save you time and money, but it also reassures customers that their health is a top priority.

 

 

 

Cost-efficiency

 

Printing and constantly updating physical menus can be a substantial expense for restaurants, especially with the continuous fluctuations in costs of raw material and fuel in addition to the currency conversion rate that is impacted by several economic and political factors.

 Seasonal changes, special promotions, and menu updates can quickly add up. QR code menus are a cost-efficient alternative for you. You can update in real time, saving on printing costs and reducing waste. You can now change your menu items or prices with a few clicks, all while being eco-friendly.

 

Accessibility

 

QR code menus are not only convenient but also inclusive. Modern smartphones can utilize text-to-speech software, making menus accessible to individuals with visual impairments. By embracing QR codes, restaurants demonstrate their commitment to providing a welcoming dining experience for all guests.

 

 

Speed and convenience

 

We used to wait for 10 minutes or more sometimes for a waiter to hand us a menu during the peak times of restaurants which affected customer service, especially for impatient diners.

 

QR code menus are accessible instantly, ensuring that customers can begin their dining experience without delay. This enhances the customer experience and improves table turnover, potentially increasing revenue.

 

Environmental considerations

 

As environmental consciousness grows, reducing paper waste is a pressing concern. QR code menus help reduce a restaurant's environmental footprint by eliminating the need for printed menus. This eco-friendly choice aligns with the values of many diners and positions your restaurant as a responsible and sustainable business.

 

 

Enhanced interactivity

 

QR code menus aren't just static lists of dishes. You can incorporate interactive elements such as links to detailed descriptions, high-quality images of dishes, and even customer reviews. This added information helps customers make more informed choices and enhance their dining experience.

 

Data Collection

 

QR code menus are your goldmine for collecting valuable data on customer preferences, ordering habits, and feedback. This data can be used to tailor marketing efforts, optimize the menu, and even personalize the dining experience for repeat customers. It's a win-win for both your restaurant and your diners.

 

Marketing opportunities

 

Integrating QR code menus into marketing campaigns, loyalty programs, or promotions is seamless. You can use QR codes to encourage customer engagement, reward loyalty, and even gather contact information for future marketing efforts. The possibilities are virtually endless.

 

Flexibility for multilingual menus and dietary restrictions

 

QR code menus can easily adapt to different languages or dietary restrictions. They can offer your customers options to switch languages or filter items based on dietary preferences, catering to a diverse range of customers without the need for multiple printed menus.

 

Future-proofing

 

The restaurant industry is evolving rapidly, and technology is at the forefront of these changes. By embracing QR code menus, your restaurant positions you as a forward-thinking and adaptable business, ready to meet the needs and expectations of the modern diner.

 

Why choose BIM POS QR code menu?

 

With the availability of several options for QR code menus, BIM POS digital menu remains the best and most convenient option as it offers you the opportunity to be in full control of your menu when you need to update, add, or remove any item or price or picture at your convenience without the need to call the customer support department to open a ticket.

 

Besides that, the customer support that is available 24/7 will be always ready to support you with any concern or question.

 

The advantages of implementing a QR code menu are clear and compelling. From safety and hygiene to cost-efficiency and enhanced customer experiences, this digital solution is a convenient option for both restaurants and diners. As the restaurant industry continues to evolve, adopting a QR code menu is not just a convenience; it's a smart business move that future-proofs your business in an increasingly digital world.

 

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