How can restaurants benefit from this day to maximize their profits especially during the pandemic.
You all know and of course have tried different ways to make this night unforgettable and to increase your revenues.
But have you ever considered to take the extra mile to surprise your customers?
First, let’s talk about how people choose their restaurant on valentine’s day.
According to the NRF , people choose a restaurant based on three main factors:
- The familiarity of a certain restaurant
- The romantic atmosphere and setting
- A special menu options and offerings.
So how to benefit from this information to get customers to your place on that day?
Get creative with the fixed price menu
It’s true that a fixed price menu is the best option for restaurants since it makes planning for that day way easier and you can get minimum revenues coming to your business.
But you need to play around this menu to differentiate from the competition.
Create a themed menu even with sandwiches and usual non so romantic meals that we usually know to offer romantic and affordable meals for couples who can’t afford to spend a lot.
This way you attract customers with different purchasing powers.
Choose one of the classic movie romances and create your Valentine’s day menu around it.
The Found Kitchen and Social House offered a mini pastrami sandwich on rye with a side salad inspired by “When Harry Met Sally,” a grilled steak al forno with pasta, which Cher makes for Nicholas Cage in “Moonstruck,” and other meals all inspired by movie romances as per the Chicago Tribune.
No matter what, choose items that have high profit margin to include it in the fixed price menu.
Enhance your drinks and give them a special Valentine friendly name like “crazy about you margarita”.
Many of your customers are married couples with children.
Some couples actually love to include their children in the celebration of Valentine’s day as a celebration of family love and care.
Encourage families to enjoy a family date night. Follow the lead of McAlister's Deli that promoted on its facebook page that kids eat free on Valentine’s day.